CDZA was a NYC-based music collective that placed over 150 conservatory trained musicians in witty, clever, experimental viral music videos. In just 18 months, the channel grew to 300k subscribers, performed at the first ever YouTube Music Awards, and traveled the world as Google's house band.
We not only got famous musicians to react to cover artists playing their songs for Glamour, but then showed those reactions to the cover artists themselves. An emotional rollercoaster of surprise ensues.
Alongside Den of Thieves, we've helped develop and shape the celebrity formats that exist inside YouTube Originals' show RELEASED, airing weekly.
This was the first series to introduce the concept of education in the form of levels of increasing complexity. Each episode features an expert explaining a concept in 5 levels from a kid all the way to peer.