Studio Sabia is a creative agency dreaming up worthwhile ideas.
We offer unique digital concepts, full production services and creative strategy. We work for brands, for platforms, for celebrities and for fun.
#beautyfest is YouTube's first virtual summit celebrating the beauty community. The two-hour-long show featured over thirty beauty creators and celebrities in over a dozen entertaining segments.
Client YouTube Segments 14 Views
For the second year, we worked with YouTube on its annual festival celebrating all things beauty. This year, the festival had both a live and pre-taped component. We produced 10 segments with icons such as Jennifer Aniston and Hailey Bieber.
Client YouTube Segments 10
The award-winning Vogue series that changed the way celebrity interviews are done on the internet.
Client Vogue Videos 74 Views
We worked with Therabody on bringing to life their campaign with brand ambassador and NBA star Tyler Herro.
The iconic, annual Vanity Fair interview with the biggest pop star on the planet. The world watches Billie grow up in real time and react to previous versions of herself.
Client Vanity Fair Videos 3 Views
In celebration of Pride month, we partnered with Instagram to put a spotlight on two talented skaters from the LGBTQ+ community. The skaters showcased their superlative skate tricks.
With almost one billion YouTube views, the Wired Autocomplete Interview is most viewed video format in the Conde Nast portfolio.
Client Wired Videos 185 Views
YouTube hosted an interactive livestream that had people all over the world playing their way through some of the biggest YouTube trends of the year. We created the video recapping the live experience.
Client YouTube Views 25,081,800
In this YouTube series, celebrities revisit their answers to interview questions and quotes from throughout their career – and attempt to answer those same queries as the person they are today!
Client Audible Videos 2 Views
The concepts developed for the Bon Appétit test kitchen helped demonstrate culinary superpowers in a memorable way that built an adoring army of fans.
Client Bon Appétit Views
In this interview format for Audible, celebrities are tasked with imagining their alter-ego personalities while an artist sketches the creation in real time.
Client Audible Videos 1 Views
We not only got famous musicians to react to cover artists playing their songs for Glamour, but then showed those reactions to the cover artists themselves. An emotional rollercoaster of surprise ensues.
Client Glamour Videos 52 Views
Alongside Den of Thieves, we've helped develop and shape the celebrity formats that exist inside YouTube Originals' show RELEASED, airing weekly.
Client YouTube Views
In this franchise, excited and inquisitive fans have the chance to ask their favorite celebrities quirky, personal and revealing questions.
Client Audible Videos 5 Views
Together with Havas, we created TikTok assets for TD Ameritrade focused on highlighting their new educational tools for trading.
Client TD Ameritrade
We took to the streets of New York with Hasan Minhaj to creatively give away presents featured in NTWRK's 2021 holiday gift guide.
A celebrity interview series more self-explanatory than anything else.
Client Vabity Fair Videos 44 Views
Obama was running for reelection. This video helped tell the story of his first term in office - by being told through various social media platforms.
Client Obama Campaign Views
CDZA was a NYC-based music collective that placed over 150 conservatory trained musicians in witty, clever, experimental viral music videos. In just 18 months, the channel grew to 300k subscribers and traveled the world as Google's house band.
Client CDZA Views
An interview series for Vanity Fair that asks increasingly intimate interview questions as the camera dollies closer and closer to a celebrity's face. Of course, was parodied by Jimmy Fallon.
Client Vanity Fair Videos 4 Views
This was the first series to introduce the concept of education in the form of levels of increasing complexity. Each episode features an expert explaining a concept in 5 levels from a kid all the way to peer.
Client Wired Videos 12 Views
A series that takes America's most experienced masters of disguise, body language and espionage and lets them reveal the insights and expertise of their craft.
Client Wired Videos 9 Views
As a sister-series to "5 levels", this video series challenges experts to teach their craft in many increasing levels of complexity.
Client Wired Videos 8 Views
Bamboo Sushi asked for a video that could promote the fact they were the only sustainable sushi restaurant in America. By teaming up with genius miniature maker Lori Nix and Kathleen Gerber, this webby-honoree film was made.
Client Bamboo Sushi Views
A video for the non-profit Mama Hope that has African Men sarcastically playing up their warlord stereotypes in Hollywood cinema. This video helped launch the viral "Stop the Pity" campaign.
Client Mama Hope Views
This unique interview format for W Magazine sees celebrities preforming one of the most satisfying and odd trends on the internet: ASMR.
Client W Videos 50 Views
We creatively directed an explainer video for OneOf, the world's most sustainable NFT platform geared towards the music industry.
Truist Bank wanted to create a campaign that revealed what truly mattered to NFL quarterbacks. In this format, the athletes reveal what's in their locker.
Client Truist Bank Videos 4 Views
During his six years leading the development and execution of repeatable video formats for Condé Nast Entertainment, Joe Sabia set the bar for how media companies can successfully pivot to digital video. In 2020, Joe, who still moonlights as the voice of Vogue's 73 Questions, launched Studio Sabia and grew a team guided by his unique creative approach.
Studio Sabia is a creative services agency offering unique concepts, development, production, and content strategy. As an ensemble of artists and producers, we do work for brands, agencies, celebrities and for ourselves.
Video Development & Strategy
We help companies create compelling, shareable concepts and turn them into successful, repeatable video formats.
With over 10 years of experience working with
A-list talent, we offer expertise on how to create engaging and unique celebrity content.
YouTube Channel Strategy
We offer platform best practices and programming strategy to increase organic audience, subscriber numbers, and earned media success.
We offer full production services, including directing and editing video projects. We also integrate seamlessly with in-house production teams.
Workshops & Seminars
We offer workshops to help teams with ideation, concept development and creative execution.
General Creative Support
We help people feel more creatively confident in their decisions.