Turn the Dial Sessions

Only 2.8% of all popular music is produced by women. In 2023, Bose launched a campaign called “Turn the Dial” aimed at increasing female representation in the studio. To support the campaign, we paired an emerging music producer with two seasoned hitmakers — artist Anne-Marie and producer Jenn Decilveo — and tasked them with creating a song from scratch in 3 hours. The campaign yielded a short documentary film, an array of commercial videos, and a suite of still photographs to document the experience.